Michael Garcia Novak

How the future will IMPACT your industry

In this session, we will analyze the pitfalls organizations face when they begin to innovate, from clinging to the status quo, to a blindness to crumbling barriers to entry, to a bias towards business-centric solutions that may not be relevant to customers. We will leverage tools like Experience Design and Jobs-to-be-Done to avoid these pitfalls and reduce risk in launching new initiatives.